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How To Find Motivated Sellers: PenMail's Tips On Creating a Lead Funnel

Updated: Mar 10, 2023

There are various ways to find motivated sellers for houses. Here are some ideas:

  1. Direct mail campaigns: Consider sending direct mail campaigns to homeowners in your target area who have owned their homes for a long time, have a lot of equity in their homes, or have been identified as absentee owners (meaning they do not live in the property).

  2. Online advertising: Use online advertising platforms such as Google AdWords or Facebook Ads to target homeowners in your area who may be motivated to sell.

  3. Networking: Attend local real estate investor meetings, networking events, and seminars to meet other investors and learn about potential opportunities.

  4. Driving for dollars: This involves driving through neighborhoods to look for distressed properties, vacant homes, or homes with overgrown yards. Once you identify a property, you can try to track down the owner and reach out to see if they are interested in selling.

  5. Foreclosure lists: Look for homeowners who are facing foreclosure by checking public records or by subscribing to a foreclosure list service.

  6. Wholesalers: Work with wholesalers who can find motivated sellers and bring deals to you.

  7. Probate leads: Check public records to identify recently deceased property owners and reach out to their heirs to see if they are interested in selling the property.


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